SEO and Search Ranking

SEO and Search Ranking

 Google is used to perform 3.5 billion searches per day. 

What percentage of these online searches show your CPA firm among those 3.5 billion? It's challenging to find your CPA practice if it doesn't appear on the first page. Search Engine Optimization, also known as SEO, is here.

SEO is the best way to get your CPA firm higher in search results. SEO allows you to achieve this without having to spend money on paid advertising.

What is Search Engine Optimization?

Search Engine Optimization refers to the process of improving your CPA firm's website and business listing content. Search engines, such as Google, can analyze and prioritize your website's content for inclusion in search results.

It would be a shame not to have your business seen, especially before your competitors. People won't scroll through endless pages of search results before choosing a CPA to consider hiring. The mere appearance of a high-ranking CPA firm in the search results is another benefit. Why is this? Consumers believe that the best products and services tend to turn up at the top of the results page.

Google reports that 70% of consumers' attention is drawn to the top five results of a search. Even more remarkable is that these top 5 results are 75% more likely to lead to an in-person meeting if searched using a mobile device.

Here's a scenario. A potential customer is searching for accounting services, and when they search for CPA services, your firm is one of the top five results. The potential client then selects your website from among the results to confirm that your firm meets their requirements and check the reputation of your CPA practice. They then click on your address to head to your office.

How can I get my CPA firm ahead?

These are tips to help with the search placement of your CPA firm:

•  Your website is responsive and fast loading.
•  Your website has digital content that matches your client's needs, such as team member profiles and areas of expertise.
• You have authenticated your Google My Business page.
•  Your business listings are correct and synchronized across all digital platforms.
• Your CPA practice has a marketable blog that targets your audience.

Stop hiding your business information and use SEO to reach potential customers.

LOCALSYNC offers many useful articles for CPA firms, such as this: 10 Step Guide to Boosting your Site Rank